Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close.
📰 About Michael Patrick Strauch:
Michael is a legal sales expert who works exclusively with law firms on optimizing intake, consultations, and closing. As Partner at Your Practice Mastered, a firm founded in 2009 that has helped 1,000+ law firms scale, he trains non-attorney closers to consistently hit 65–85% set rates and 60–80% close rates. His mission: build law firms that grow without the owner carrying every role and every sale.
👉 Sasha and Michael explore:
— AI vs. human intake: when automation works and when it kills conversions
— Why most intake teams never ask the right questions
— The hidden cost of “hot transfers”… and what converts better
— How to rescue the 30% of prospects who book but never show
— Data every law firm must track weekly to stay profitable
👉 Main Takeaways from the Episode:
— Have intake build an emotional connection before scheduling the consult.
— Track set + close rates weekly and aim for 65–85% set and 60–80% close consistently.
— Implement a 10–12 touch follow-up workflow across calls, text, and email.
— Put trained non-attorney closers in charge of consultations.
— Use AI only to support reminders and routing — never as the first human touch.
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/
📞 Connect with Michael Patrick Strauch:
• Website: https://www.theclosingroom.com/
• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/
📞 Connect with Sasha Berson:
• LinkedIn:https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook:https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724
#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights
