Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clie...

Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for th...

Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — f...

Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From ...

Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and...

Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil ...

Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — ...

Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the GLF podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards i...

Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networkin...

Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competi...