You’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business with zero ads, Barb shares simple, repeatable systems to drive consistent introductions. She also explains why *EVERYONE* in your firm (even your receptionist!) is in sales and how to train them to close deals. Tired of stressing about business? Tune in now.
📰 About Barb Betts:
Barb Betts is a human connection expert, keynote speaker, and CEO with 23+ years of experience in business. She built a 7-figure business with zero ads or cold outreach… just authentic, trust-based connections. As the author of The Relationship Advantage and speaker for brands like Fidelity and LVMH, Barb teaches leaders how to generate referrals, grow faster, and build influence through genuine human connection.
👉 Sasha and Barb explore:
— The 5x5 rule: Send 5 daily messages to 5 of your best clients.
— A brilliant (non-awkward) way to connect with old contacts
— How even 3 referral partners can produce ~40 cases/year
— Why everyone in your firm (even your receptionist) is in sales
— Why Facebook is the easiest place to find the best “referring type people”
👉 Main Takeaways from the Episode:
— Reach out to 5 referral partners daily (use Barb’s 5x5 rule) to stay top of mind
— Post this on Facebook: “Planning a trip to [destination] — any recommendations?” The people who respond are “referring type people” even for attorneys!
— Train your team to spot key moments in clients’ lives (loss, wins, milestones) and respond with thoughtful gestures immediately
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/
📞 Connect with Barb Betts:
• Website: https://barbbetts.com/
• LinkedIn: https://www.linkedin.com/in/barbbetts/
📞 Connect with Sasha Berson:
• LinkedIn:https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724
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