Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market.
📰 About Morris Lilienthal:
Morris is a partner at Martinson & Beason, a Huntsville-based firm founded in 1937. Over the last 17 years, he’s spearheaded the firm’s marketing evolution — building a database of 10,000+ clients, racking up 500+ Google reviews, hosting his own podcast, The Mo Show Live, while mastering both grassroots and digital strategies.
👉 Sasha and Morris explore:
— Why staying “top-of-mind” beats top-of-Google
— How 10,000 football magnets turned into endless referrals
— The #1 rule that freed Morris from perfectionism with video marketing
— Why lawyers can’t rely on one channel (and what to do instead)
👉 Main Takeaways from the Episode:
— Don’t wait for perfect: 80% done > 0% published
— Build systems early, from client lists to repurposing content
— Stay visible everywhere: social media, community events, email, and even physical mailers
— Diversify your marketing: if one channel dries up, you’re sunk
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/
📞 Connect with Morris Lilienthal:
• Website: https://www.martinsonandbeason.com/attorneys/morris-h-lilienthal/
• LinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/
📞 Connect with Sasha Berson:
• LinkedIn:https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook:https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724
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