What does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload.
👉 Sasha and Keith explore:
— How much it took to grow one law firm from $3M to $12M in under three years
— Why digital marketing alone won’t scale your firm
— How to avoid “traffic hijacking” when your brand isn’t visible enough
— Why most firms succumb to “shiny object” syndrome instead of mastering the basics
— How to see huge revenue gains with focused, full-funnel marketing
👉 Main takeaways from the episode:
— Set aside 20–30% of your revenue specifically for marketing to unlock predictable law firm growth
— Run regular audits to spot when your digital strategy is plateauing, and shift your budget to higher-performing channels
— Protect your lead flow by building a strong digital footprint so competitors can't hijack your traffic
— Refine your messaging to speak directly to your niche; use their language, pain points, and goals to boost conversions
📰 About Keith Dyer:
Keith Dyer is President and Fractional Chief Marketing Officer at LEXGRO, specializing in rapid law firm growth. With over 30 years of experience driving major revenue wins, Keith helps firms scale by investing 20–30% of revenue into full-funnel marketing, building brand equity, and executing strategies that move the needle.
📞 Connect with Keith Dyer:
• Website:https://lexgro.com/
• LinkedIn:https://www.linkedin.com/in/keithdyercmo
📞 Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram:https://www.instagram.com/grow_law/
• YouTube:https://www.youtube.com/@growlaw
• Facebook:https://www.facebook.com/growlaw
#LawyerWebsite #LawyerSEO #LawFirmMarketing
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